Pay What It’s Worth Pricing Articles

Economic theory is based on the assumption of scarcity - why is that? Aren’t we, collectively, always creating and printing more money? It's not a limited resource, so why do we use it like it is? We can't run out of it. It's not clean water. Or pandas. We make it,...

It appears that there are only two paths. To think of YOU or to think of ME. One, I give with my heart too wide; the other, with my heart too closed. There is a middle way. A place in between. A place where my heart is open, and it is protected. A place where I can be...

I've heard it before. Maybe you have too. I've heard that in order to truly thrive, as a business owner, and as as human, I need to learn to ask for what I need. I need to ask for support. I've heard it before, and I'll hear it again. And I'll keep on hearing it...

I want to share this fantastic example of how much we are motivated by our emotions when it comes to money, and valuing things. Ask yourself: Is the value of the Empire State Building high because the value of rent is high, or vice versa, is the value of rent high...