Pay What It’s Worth Pricing Articles

We destroy the earth, and ourselves, in name of something we do not truly understand. Too often the phrase, “Because the economy…” is used as a scapegoat.

The ideology of profit-centred, protectionist capitalism fails as a worldview to guide us through the twenty-first century.

Let’s architect together a new world where we pay attention to the price tags of our actions.

Since Dec 2020, new price tags can be found throughout Amsterdam that includes the true and complete costs of the goods being produced and purchased…